Avocados hanging on branch

Fresh new look for Grochem

Crop protection products from Grochem Australia are taking on a fresh new look which will make it easier for growers and farm distributors to identify the company’s products.

Grochem products such as Bordeaux WG (tri-basic copper sulphate), Coppox WG (copper oxychloride) and Fortuna Globe 750 WG (mancozeb) are the first to show the bright new branding. All 45 of the company’s fungicides, insecticides, adjuvants, plant growth regulators and specialty products will adopt the new look in coming months.

“Rebranding our packs is one more step as we strive to grow our position in the Australian horticulture market,” said Ben Coombe, general manager of Grochem Australia. “This move follows Grochem’s acquisition of Melpat International in July 2017 and the integration of our expanding product portfolio,” he said.

The new Grochem branding combines the distinctive Melpat ‘hoop’ with a single colour theme for each product, so the packs are more distinctive and easier for workers to identify in the store and the shed.

Ben Coombe with chemical bottles
Ben Coombe, general manager of Grochem Australia

Grochem Australia is a subsidiary of the Grochem Group in New Zealand, which has become a major supplier there, mainly to pome and stone fruit growers, since it was first set up in 1993.

The company is growing rapidly to meet the changing needs of the horticulture industry in Australia, New Zealand and South Africa.

“We are working with innovative researchers to develop effective products that are more environmentally sustainable and enable growers to meet consumer requirements,” Mr Coombe said.

“At the same time, we maintain strong links with our suppliers around the globe to be reliable suppliers of high quality products.”

Originally published on Good Fruit & Vegetables.